Childhood Activated
Real Play. Real Connection.
We advocate for real childhood in a screen heavy world; promoting friendships in real life and connection. We amplify experts voices & campaigns on the most crucial of topics of our time. We believe social media and smart phone use should be banned until at least 16. Our children's childhoods are so precious and fleeting yet screens and big tech are taking over. Cultures are being obliterated and our children are being fed AI slop, pornography, bullying, hate speech and more undoing generations of progress and culture. Not only that intelligence is declining, we must put guardrails around this tech and ensure thinking is still human currency and connection and childhoods are protected.
Parents coming together
We amplify messages that need to be heard to ensure childhoods are joyful and not screen heavy. We make real parents voices heard too. We also offer a community for parents who feel lost in a tech heavy world and discuss ideas to detangle life from screens and prioritise real play and connection for children. The key areas we look into are legislation of policy to help parents and tips of creative expression, play and connection in real life and how to instil bravery and confidence.



